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Cape Town’s F1 aspirations shift into overdrive

Securing Formula 1 hosting rights might be closer than initially thought.

Marchelle Abrahams
Written by
Marchelle Abrahams
City Expert, Time Out South Africa
Securing Formula 1 hosting rights might be closer than initially thought.
Clément Delacre I Unsplash | Securing Formula 1 hosting rights might be closer than initially thought.
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The year is 2031. You’re sitting in the spectator stands somewhere in the Swartland, waiting for the checkered flag to give the go-ahead. 

The roar of engines and smell of burning tyres quicken your breath. Right now, you’re feeling pretty impressed with yourself. Because you are watching in the making in real time. This is a F1 Grand Prix race, and you’re cheering from the sidelines.

Hopefully, this could become reality. During the annual Swartland Mayoral Breakfast, Blue Mountain Racing (BMR) formally confirmed its intention to bring a world‑class Formula 1 Grand Prix to the Swartland region by 2031.

With the backing of the consortium of business leaders and motorsport experts, it puts South Africa and Cape Town in pole position. Securing Formula 1 hosting rights might be closer than initially thought.

South African mining magnate and BMR Chair Neal Froneman broke the news at the event hosted by Swartland Mayor Harold Cleophas.

“This proposal creates a win-win scenario, given its proximity to Cape Town, one of the most recognised and popular tourist destinations in the world,” states Froneman. He added that Cape Town’s unique position as an international hub gives access to direct connections from around the globe. 

“It offers world-class hospitality, has a proven record of delivering major international events and is set against a backdrop of iconic mountains, ocean and winelands that no circuit designer could ever manufacture,” he adds.

South African mining magnate and BMR Chair Neal Froneman broke the news at the event hosted by Swartland Mayor Harold Cleophas.
Swartland Municipality I FacebookSouth African mining magnate and BMR Chair Neal Froneman broke the news at the event hosted by Swartland Mayor Harold Cleophas.

Who’s footing the bill?

According to the Swartland Municipality’s official statement, the project is being advanced as an entirely privately driven and funded initiative. The Citizen reports that Rothschild & Co has been appointed as financial adviser. 

The prognosis appears positive. Several major South African companies have expressed interest and in-principle support. BMR has already made initial contacts with both Formula 1 and MotoGP. 

Not to mention the long-term pay-offs. There’s an opportunity for catalytic economic development to unlock tourism growth, job creation, skills development, and investment attraction.

The need for speed

Stakeholders are already in the process of designing the proposed Startland circuit, which must abide by FIA Grade 1 standards.

The circuit will be located on a 600-hectare site with multiple access routes and the capacity to accommodate the crowds that a Grand Prix weekend attracts. 

No white elephant here. After the race, the venue will serve South Africa’s motorsport culture for generations and be a track of the calibre Formula 1 expects. 

The reason for choosing the Swartland? It “has become an unexpected but obvious South African choice,” explains Froneman. “It has the space and service capacity required for a project of this size, together with a local government that is committed to helping potential developers and going the extra mile to attract investment to its towns.”

Phased approach

The circuit is planned as the first component of a precinct intended to operate year-round. 

Plans include:

  • State-of-the-art conference and events centre
  • Hospitality and residential developments
  • Automotive hub with engineering and testing facilities for manufacturers and teams
  • Driving academy and automotive skills development programme
  • Karting pathway for young people from the surrounding towns

Swartland residents also stand to gain. A Grand Prix requires between 700 and 1,000 trained marshals. BMR intends to recruit and train people from the Swartland area, including Malmesbury, Abbotsdale and Kalbaskraal, and the greater Chatsworth area.

“This is an incredible opportunity for the Swartland and its residents. The proposed development is a true game changer for our region, and we are very excited about what this could mean for the future,” said Executive Mayor Alderman Harold Cleophas. 

What about the 2031 deadline?

Earlier this year, our 2027 F1 hosting dreams were dashed when we underestimated what it would take to stage an event of such huge proportions. Right now, 2031 is a stone’s throw away.

Even world champ Lewis Hamilton has added his voice to a growing chorus, calling for the race to return to South Africa. The last time we hosted a Grand Prix was in 1993 at Kyalami.

The Western Cape Provincial Government, the Swartland Municipality and the Minister of Sport, Arts and Culture, Gayton McKenzie, have voiced their support for the bid. BMR is also engaging with potential commercial, financial and strategic partners.

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